Attention Deficit Disorder and Direct-to-Consumer Practice Effectiveness

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XiaoyuXu, Chi-WaiYu

Abstract

Mixed outcomes arise regarding the relationship between DTC advertising and the prevalence of attention deficit disorder. On the one hand, part of the current literature documents benefits of DTC advertising to include issues such as the ability to encourage individuals to seek earlier treatments, the provision of educational opportunities about new drugs, and the availability of multiple sources of information that the individuals can consult to answer their questions (including brochures and pamphlets). However, some scholarly studies point to the existence of a negative correlation between DTC advertising and the rate of attention deficit disorder. For example, adversities associated with prescription drug ads in the US include misinformation, the under-statement of side effects associated with the drugs being advertised, and the capacity to hinder the relationship between patients and providers. Additional adversities include the over-statement of health benefits associated with the drug and the capacity to encourage the use of medication even in situations where lifestyle changes can be applied.

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